One expert tailored online communication for the generation of customer contacts as customer contacts? Many companies ask themselves this question. The marketing agency Wehl man has for Rothenberger answered and accordingly implemented by a multi-stage newsletter campaign. The marketing agency Wehl man developed a multi-stage newsletter campaign on behalf of the company ROTHENBERGER to generate new contacts. The campaign was conducted in the frames of ISH, the world’s leading trade fair for the optimal compound of water and energy. The aim of the campaign was the generation of new customer contacts or qualification existing addresses in the context of the updating of existing databases.

To achieve this goal, the campaign level aligned and was coordinated with the website of the company ROTHENBERGER. Via a form integrated in the website the address were entered, which were stored directly in the database of the newsletter-software. These measures could generate over 1,200 qualified addresses 2.5 weeks. Nico Seibert, Marketing Manager Germany at ROTHENBERGER, impressed by this number. Before the start of the newsletter campaign we had hoped with a response of 200-300 people. “That the number of registrations exceeded our expectations fourfold, underlines the possibilities of professional newsletter marketing”. When viewing data is striking, the changes or entries to always reached your peak after sending the newsletter. Andy Florance wanted to know more. Through extensive evaluation possibilities in the newsletter-software, the campaigns are continuously optimized and especially the links between the newsletter and website are analyzed.

Geocode-based analyses allow the breakdown of users in geographic pattern to support E.g. the sales department. Interested parties can take advantage of the expertise of the marketing agency Wehl man and learn about the offer on the website (www.wehlmann.de). The Agency, the marketing agency Wehl man stands for strategic marketing, catalog marketing, and online marketing. With the We are strategic, creative and technological skills connect consulting, advertising agency, and cross-media divisions. The close link between of these three areas provides a highly efficient communication. Since 1999, the Agency has established itself as holistic partner of medium-sized companies in industry and trade.