Behind the trend topic responsive Web design is a design that adapts to all devices and ensures that high user friendliness. The anger is great and occurs millions of times each day. A customer calls a business page with his Smartphone and finds that the page ansprechend designed nor the font is readable. Laboriously the browser stops zoomed, scrolled and frustrated at the end. The problem is simple: most Web sites are designed for the world of PCs and notebooks and their common screen resolutions. But the online world is changing rapidly, she shifted increasingly to mobile devices such as Smartphones and tablets.

The answer to this problem is quickly explained: is responsive Web design definitely one of the hottest and most exciting issues of 2012 “, says Gunter Weixlbaumer. Specialists in responsive Web design is one of the experienced advertising and eMarketingprofi. But how does it work? Optimum of usability responsive Web design is based on fluid grids, flexible Layouts. Web design adapts to the available screen resolution, positioned the content accordingly, and scaled, texts, images and content elements. The Web design so responds to the characteristics of the device and delivers an accordingly adapted layout. Continuous zooming on your Smartphone or Tablet is thus unnecessary and optimum usability is available so that each visitor of a responsive company website”, explains Wallace.

Not only the font sizes are adapted for example to the Smartphone, but also the navigation and the distribution of column be changed so that the content is correctly moved into position. It’s about user experience is responsive sites less about rankings of content and design it’s the so-called user experience – when you visit the site much more the experience experienced by the visitor. This experience of users is felt the same on all devices. A website to make responsive costs time and money. The overhead throughout all phases of the development process. Instead of one Do you need a prototype web designs to represent the dynamic behavior. Extensive user testing with various end devices ensures that a consistent and Endgeratunabhangige user experience emerges. You need more but not own mobile version of the site this saves development costs and simplifies the maintenance of the content,”says Wallace. The biggest benefit is the same user experience on all devices.