Mobile Marketing Online

May 4th, 2011

New technologies in terms of operating systems and development of mobile apps, and the launch of new models, which constantly outdo each other in terms of both processing capacity and memory, make developing mobile marketing has been a real boom. The format of mobile marketing is already being used for some time, but some items such as automobiles and the world of sport have expanded the boundaries of this fascinating activity to unexpected limits. The next football World Cup tournament in South Africa seems to make a long campaigned for a frantic race to plague the mobile content payments, raising invoices to unthinkable levels, and marking a point of maturity for this branch of advertising. The conditions for this blossoming are unbeatable. Football is a global passion, and users will pay to be aware in real time the results, especially when they can not have the comfort of their homes during sporting events. Thus, the sponsoring companies, the telcom and equipment manufacturers are rushing to launch new models with preloaded content, and develop high quality mobile content.

They have to do. The new phones can navigate without problem in the wireless broadband network (3G) a “where the infrastructure,” have more memory capacity micro sd cards, batteries are more efficient a “so no have to choose between talking or playing, and new developments to ensure programming level to create highly realistic experience. Some observations can be made in this regard. The greater or lesser development of mobile marketing a “which has already left behind the original sms payment system, to pursue other media, depends in large part to be given a number of conditions: advertisers willing to invest several million euros in a bid which, more optimistic than we are, is still quite bold, handset manufacturers and software that are associated to facilitate channel, and finally, cell phone companies are providing this growing trade. The hot issue in many countries is that mobile telephony is tightly controlled by regulators, and no longer a monopoly, since all (advertisers, creative, handset manufacturers and users) must look if we have the service. Mobile marketing has even greater potential to penetrate the online content, especially in Latin America. In Argentina, for example, there are more cell phones than people (more than 40 million), but only about half of the population has Internet access. Discounting the devices that need to be renewed, it would not withstand the media, and areas that do not have high-speed connection, it is clear that many more consumers have potential access to the mobile marketing.

The question is whether the advertising industry and services is mature enough and ready and meet the demands of this huge mass of consumers. If you liked this post and wants to put in place, you can smoothly, provided you cite as a source to Victor Perez Acosta, is an entrepreneur and founder of Internet VPA in 1998. You can find more information and VPA are people in business. We know how you feel other business and what they want. We know you want to save money, but not at the expense of quality. We know you need a reliable partner. A company can always meet your deadlines. We work more than anyone to increase profits for your business, while reducing overall costs.

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