My Phone Net

Mobile Marketing is all to promote a brand or service through the phone. These are the possibilities: from numbers which the user can download content (paid or free), promotional text messages, or even WAP content format. Within this concept is the use of mobile phones through bidis (a type of barcode to download content, and make purchases online, among other commands). The fastest growing segment in recent times is the content in wap format. It happens more and more people use their mobile to connect to the internet, as HSDPA and 3G networks spread all over the world.

Without doubt, this is the possibility that allows for greater creativity when planning marketing strategies. It is worth examining a bit how it is used and when using mobile internet. You are waiting to renew your driver’s license. It has a row of an hour of waiting ahead. What it does Take your phone and surf a bit to hang out, or on a journey long, or when he has time to waste, all situations where browsing for pleasure, to test how, or because they have nothing better to do. If your phone allows it, and you have the habit of working in “the cloud”, ie with all your documents stored in a remote location, may be devoted to seeing this new form of costs that you just sent your work.

But basically, browsing through mobile phones is for pleasure, and that is the vein that he who seeks to make mobile marketing must be exploited. A typical case, perhaps as a pioneer when it comes to mobile marketing is concerned, is the launch of the Peugeot 3008 in Spain. The campaign was centered on a mobile marketing mass action with the launch of new wap portals, and mobile launch catalog all of the car. The slogan was “There is no better advertisement for a car the car himself.” What was new was that the carriage was not an “accessory”, as has happened with many brands, focus their marketing campaigns in other traditional formats such as print, or television. In the case of Peugeot 3008 the same axis of the campaign was on Wap content. And success was resounding. This could be the beginning of the path to stronger development of this new channel, which can be included within the online marketing. But the real novelty is that these new ventures are backed by addressing the major market players such as Google, who made big bets on the market of online technology. Suffice it to mention the Android operating system development, and launch their own mobile, marking the beginning of Google as a manufacturer of cell phones. Why do you think the Android is a reality, while the operating system is desired Chrome until next year? If you liked this post and wants to put in place, you can smoothly, provided you cite as a source ag

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