The dispatch of a notice every day is not the way to go if you really want to build customer loyalty. 4 MAKE YOUR SUBSCRIBERS YOUR FRIENDS! Give your subscribers a good sense of who you are. It is important that your name see it as a real person and in whom to trust, because probably you’ve never met them in person. Robotics may not feel the same. One thing that all successful editor should take into account is not only talk about what is in his mind in each number of your electronic publication, but rather alternate with each other. They can speak of your family, your favorite team, politics, weather, everything that is happening.

It is vitally important to ask your readers to write and leave some comments in this regard. This creates a link between the Publisher and the reader that could lead to future sales and alliances in the future. 5. More than delivery: Nothing makes happier people to know that you pay close attention and you are aware of them. Do to their customers and potential customers will feel enchanted by you give them more than they expect. An example: when they register on your site or blog gives a gift or a bonus that was not announced, in addition to any gift or bonus that promised they would receive. I’m not talking about any ebook or software you can download from any web site. Give something that no one or only a few people are giving.

With this type of bonus gift subscribers will be amazed. From time to time and in special events send free gifts just for the fun of it. This makes always these to the aware of them, and they will appreciate you as a successful person. Obviously, so you will have closer relationship with your subscribers or customers and remain faithful for a longer time. 6 Everything that helps you can: in addition to its subscribers what they want, ayudalas when needed or preguntelas, gives the best of it. It is the best way to win the loyalty of the customer. Although this works individually but it is essential to clarify doubts or questions that have support to their subscribers, they will thank you for it, and it will probably tell you to your friends, colleagues and neighbors about you. positive things, there is nothing better than doing marketing and Word of mouth advertising, it is a powerful way to acquire new customers and retain customers. If one of your subscribers sends you an email asking for help, ayudalas as much as possible. Not limited to give them a quick response, if so it is most likely you again to ask for a little more than information. To finish: when all these keys and strategies, combine You can build a strong lasting relationship with their subscribers and will keep them loyal customers for years. All you need to do is put to practice these strategies and keys, and find new subscribers, building relationships, and win the loyalty of the customer.