Today companies focus increasingly its efforts and investments in the Internet market but why there is this tendency? Maybe the Internet is the medium of communication that fastest growing in terms of the ability to inform and interact with the public, also provides us the ease of measuring its efficiency in any of the campaigns that we adopt. But we can not set aside other methods of advertising and marketing. Definitely not. Media such as radio, newspapers or magazines, are also efficient in identifying potential customers. We must achieve a perfect balance in our investments in marketing and present our clients corporate value by different means of communication. Our clients live in a virtual world (online) but also in a material world. In this article we’ll explore four tips to get success in a campaign of publicity through print articles such as newspapers, magazines, etc step 1: use different forms of advertising printed to connect with your target audience, effectively may be the ads of newspapers or magazines. Before determining which newspaper or magazine you will be published, first be sure to select information that is specifically directed to the audience you want to reach with base in geography, demographics or industry. Viacom has much experience in this field.

Remember to see if the magazine is being read and accepted by its customers or business prospects. Step 2: once you have selected the appropriate publications, determine the frequency that your ad will be broadcast. In the field of advertising, excessive exposure it is best that the virtue of the same exposure, i.e., your advertisement should be posted repeatedly to achieve good results, in short, you must expose to readers your ad repeatedly to make it effective. Step 3: once you have determined that publications and schedules are appropriate for your objective audience (and budget), you will need to create a message that connects with the needs of your target market. You must communicate to readers what they can do for them. Be sure to include a call to action; invite readers to visit your website, call or visit your company for more information.

Step 4: Finally, evaluate and track, it is not known whether a campaign is effective unless you follow their process. By including your website in all ads, you can track the number of visitors to your site, during and immediately after the campaign. Include a phone number in your ad that allows you to measure the amount of people interested in this announcement calling. This method of telemarketing serves for the way in which the person learned of your company; so you can track the success of your campaigns by print media. This procedure allows you to understand how many people see your ad and has taken some steps, in last instance you will find new customers! If you need help with marketing print, Web or marketing online, please contact us today at 401-709-4342. Can also schedule a consultation and find more information just click here.